Zune-MEAN's business: Cinemash gives digital cinema a new twist
Microsoft today announced it has partnered with the bi-monthly MEAN Magazine to produce an innovative concept which will exclusively be available to Zune subscribers, and then later for MSN and Xbox LIVE. Called Cinemash, the effort will take classic scenes from popular movies and allow actors to re-enact them - often in comedic fashion, and potentially with alternate actors in the roles.