Helping Hand for Dave
In Exchange for Some Work Around the House
WTF? What's Wrong With That Name?

WTF was the name of one of Wisconsin's main tourism organizations. What the ef? The Wisconsin Tourism Federation was tired of sharing its acronym with the R-rated exclamation that's moved from online shorthand to everyday speech. So now you can refer to the federation as TFW — for the Tourism Federation of Wisconsin. The name change made us wonder what other unfortunate company names are out there. Guest host Jacki Lyden speaks to Eli Altman, who works for the naming company A Hundred Monkeys.